Over the past 40 years, the country has grown rapidly in China, and led to the emergence of many new and exciting industries. In this 10-part series, we meet some of the Chinese men and women who have developed the skills to excel in these modern-day jobs-mixing talent, passion and innovation.

Chinese students, travellers, and businessmen are keen to interact more successfully with people abroad and in China. Beijing-based etiquette coach Jin Lan helps to make that possible. With a strong focus on cultural knowledge, social empathy, and interpersonal communication, she designs courses for Chinese learners of all ages and backgrounds.

Fresh talents for a modern era of industry: Emoji Designer

Fresh talents for a modern era of industry: Internet makeup blogger

Fresh talents for a modern era of industry: Travel pioneer

Fresh talents for a modern era of industry: Dating advisor

Fresh talents for a modern era of industry: Plus-size Taobao model

Fresh talents for a modern era of industry: Pet groomer

Fresh talents for a modern era of industry: Audio Narrator for the blind

Fresh talents for a modern era of industry: Personal Trainer

Fresh talents for a modern era of industry: Professional Organizer