Zhang Fei, aged 34, is the first Party secretary for poverty alleviation in Ganjiagou village, Xiaojin county, Abe Tibetan and Qiang Autonomous Prefecture, Sichuan province. In July 2019, he made short videos of his family having a meal at their mountain home against the backdrop of a sea of clouds, which went viral on social media. The popularity of his 10-second videos revealed the unlimited possibilities of the Internet to him and sparked his hope for rural rejuvenation in Ganjiagou.