Early in the morning, a small town on the Rhine River gradually wakes up in the aroma of a cup of steaming coffee, which is brewed with Baoshan Arabica Coffee beans from Yunnan, China. On the other side of the globe, the sun shines on the mountains and plains of Yunnan. 

The fresh and tender matsutake mushroom is ingeniously stir-fried with the Sierra Mágina Olive Oil produced in Spain, spreading the rich fragrance on the tip of the tongue…

April 26th marks World Intellectual Property Day, on which China National Intellectual Property Administration, CPC WORKS and China Story Database jointly release an animated short film titled “‘GI’ Stories on the Dining-Table”.

Within 2 minutes, in the brisk rhythm performed by accordion and violin, 24 original drawings tell the stories of how “online celebrity” local products enter billions of households beyond thousands of miles.

Nowadays, even if they are separated by thousands of miles, people in China and EU countries can taste authentic foods and wine from each other without going abroad. All thanks to the EU-China Geographical Indications (GIs) Agreement which formally entered into force on March 1, 2021, after eight years’ negotiation. 

Geographical Indications (GIs) identify the origins of the products as well as their qualities, characteristics and reputations.

Together we share the world; Connected GI makes us become.