The livestreaming host group named the "Seven Fairies of the Dong Ethnic Group" promote tea leaves with a special guest in Gaibao village of Liping county, Southwest China's Guizhou province. [Photo by Na Zhikui/For China Daily]

Tapping into livestreaming to promote goods has become a hot trend in cities, but the phenomenon has also reached villages. Seven girls of Dong ethnic group from Liping county, Southwest China's Guizhou province have helped Gaibao village get rid of poverty and become rich via short videos promoting local agricultural products. They've held over 800 public welfare live broadcasts and generated over 130 million yuan ($20.08 million) for hometown villagers in the last three years.

The girls, dressed up in Dong costumes, interact with online consumers during a livestream.[Photo by Na Zhikui/For China Daily]

The girls, popularly known as the "Seven Fairies of the Dong Ethnic Group", shared their videos on the Douyin video app, attracting more than 54 thousand followers. They once sold all the fish fed in rice paddy fields after posting a video of rice field fishing, and moved several hundred kilograms of fragrant glutinous rice via livestreaming.

One of the girls watches reviews and comments from their followers and online consumers. [Photo by Na Zhikui/For China Daily]

They ran the live broadcast in mountains, even when just a few consumers were watching. They sometimes stopped updating to learn more on how to design an influential video to attract more visits and get more consumers to buy the goods.

The girls communicate with online audiences via live broadcasts. [Photo by Na Zhikui/For China Daily]

As their videos go viral online, the once-desolate village began to make a name for itself. Going forward, they hope to offer more featured videos to promote Dong culture and special food made by villagers, and to achieve even more sales via livestreaming.

Girls sing songs of the Dong ethnic group for online audiences during a livestream. [Photo by Na Zhikui/For China Daily]

Dressed up in Dong costumes, the girls happily interact with online consumers during a livestream. [Photo by Na Zhikui/For China Daily]

The seven girls shoot original short videos to show the life of the ethnic Dong village in Southwest China's Guizhou province. [Photo by Na Zhikui/For China Daily]